Privacy Policy

This policy is not a contract and does not create legal obligations beyond those defined under applicable law.

Last Updated: December 2025

MarketLab Creative Agency (“MarketLab”, “we”, “our”, “us”), operated under the trade license of Octavian Group FZ-LLC, is committed to protecting your personal data and ensuring transparent, ethical practices. This Privacy Policy explains what information we collect, how we use it, how we safeguard it (including when AI is used), and the rights you have under applicable law.

This policy applies to all visitors of www.marketlab.agency and individuals who enquire about or engage our services.

1. Who We Are

MarketLab Creative Agency is the commercial brand under which creative, digital, and marketing services are offered.

Legal Entity & Data Controller:
Octavian Group FZ-LLC
United Arab Emirates

Website: www.marketlab.agency
Email: hello@marketlab.agency

2. Data We Collect

a. Contact Information

• Name

• Email address

• Phone number

• Company name

• Job title

• Country/City

b. Enquiry & Project Information

• Details provided via forms

• Information shared through WhatsApp, calls, or email

• Project briefs, objectives, and context

c. Website Analytics & Cookies

• IP address

• Browser/device data

• Pages visited

• Session duration

• Cookies & tracking pixels

d. Download Activity

• Information provided when accessing downloadable assets

• Usage insights

e. Marketing Preferences

• Opt-in consent for communications

3. How We Collect Data

We collect data through:

• Website forms

• Direct communication (WhatsApp, email, calls)

• Analytics tools and cookies

• Documents or files voluntarily provided

4. How We Use Your Data

a. Responding to Enquiries

To contact you, assess your requirements, and prepare proposals.

b. Lead Follow-Up

By submitting your details, you acknowledge MarketLab may contact you via email, phone, or WhatsApp.

c. Marketing Communications

Marketing emails are only sent to users who have provided explicit opt-in consent. All emails include a clear unsubscribe option in compliance with applicable anti-spam laws, including CASL.

d. Analytics & Site Optimization

To improve website performance, user experience, and internal processes.

e. AI-Assisted Internal Workflows

AI tools may support internal activities such as:

• Draft ideation

• Content suggestions

• Research summaries

• Conceptual visuals

However:

✔ We do not input confidential or sensitive client data into public AI tools.
✔ All AI-assisted outputs are reviewed, edited, and approved by humans.
✔ AI is a supporting tool — not a replacement for human expertise.

f. Legal & Compliance Requirements

To meet regulatory, tax, and operational obligations.

5. Legal Basis for Processing

We rely on:

• Consent — for marketing communications

• Contractual necessity — to respond to or fulfil service requests

• Legitimate interests — for follow-ups, analytics, and operations

• Legal obligations — where required

6. Data Sharing

We do not sell personal data.

We may share limited data with:

• Hosting providers

• CRM and email platforms

• Analytics providers

• AI tools (with anonymised or minimal inputs)

• Subcontractors supporting project delivery

• Authorities when legally required

7. International Data Processing

Some service providers may process data outside the UAE due to global infrastructure.

We ensure:

• Only reputable, secure vendors are used

• Appropriate safeguards exist

• Processing aligns with UAE PDPL principles

MarketLab Creative Agency does not specifically target individuals in the EU.
If our services expand to actively target EU residents, we will appoint an EU representative in accordance with GDPR requirements.

8. AI Limitations, IP Protection & Vendor Risk

a. AI Limitations

AI outputs may be incomplete or inaccurate. Human oversight is always applied.

b. Intellectual Property

We review AI-generated outputs for originality, but absolute uniqueness cannot be guaranteed.

c. Vendor Risk

We use only reputable AI/software vendors with privacy-compliant systems.

d. Training Data

We cannot influence or verify AI model training datasets.

9. Data Retention

We retain data:

• For the duration of our engagement

• 5–7 years for regulatory and operational purposes

Data no longer needed is deleted or anonymised.

10. Your Rights

You may request:

• Access to your data

• Correction

• Deletion

• Withdraw consent

• Restriction or objection

• Data portability

• Complaint submission to UAE authorities

Contact: hello@marketlab.agency

11. Security Measures

We implement:

• Secure servers and encrypted communication

• Access control

• Vendor security reviews

• Confidentiality protocols

Breaches will be addressed in accordance with legal requirements.

12. Cookies & Tracking Technologies

We use cookies and pixels (e.g., Meta Pixel, LinkedIn Insight Tag) for analytics, performance, and advertising purposes.

You may manage or disable cookies in your browser settings.

See our full Cookie Policy for details.

13. Updates to This Policy

We may update this policy periodically.
The most recent version will always appear on our website.

📧 hello@marketlab.agency
MarketLab Creative Agency
Operated by Octavian Group FZ-LLC
United Arab Emirates